Identity | Logo | Design
Send that Gift makes it easier to send gifts to friends and family all across the world by expediting the gift-giving process. All that is required is for you to pick a gift, then enter your billing information and recipient’s email address. Send that Gift will email them to ask for their address and ship your gift after they reply!
For this project, Send that Gift required an entire web redesign, including logo branding and an emphasis on simplicity of checkout flow. The logo for Send that Gift is a combination of the basics of its concept: gift-giving and its simplicity through email.
In collaboration with Zinc Technologies Inc. and Jason Ma.
The checkout flow was designed for the user's simplicity, by changing checkout into a "divide and conquer" style between the gift giver and the recipient. The only thing that the gift giver needs to provide is their billing information and the recipient's email, and the recipient will provide their own mailing address.
Once they have chosen a product, the gift giver enters the recipient's information and gift message.
Gift giver receieves a confirmation email, letting them know that their gift request has been sent to the recipient.
The recipient receives an email notifying them of their gift and is given a link to enter their own shipping information to receive their gift.